PRESSRELEASE
Zanlink Unveils New Brand Identity
· Unveils new Logo, tagline and website
· Rolls out 4G WiMax Technology
· Plans to extend its current Fiber Network to other areas in Zanzibar
Zanlink, a leading ISP in Zanzibar
The new brand identity is abetter representation of the business and the significant shift in Zanlink’s overall Vision, look and message. It is a logical step that communicates to both current customers and potential customers that we continue to provide services that consistently outpace our competitors.
The new identity is both modernized and more visually compact, connecting with consumers in a friendly and elegant way emphasizing that Zanlink is a human, approachable brand.
The Zanlink logo symbol has been designed with the letter “Z” and “L’’ creatively linked together such that even when used on its own it can easily be associated with Zanlink.
Under the new brand identity, the Company adopted ‘keeping you connected” as its tagline that will be used in all new marketing communications programs. This tagline is a concise statement that conveys the mission and vision of Zanlink while emphasising what Zanlink strives to be on a daily basis for its customers.
Zanlink has taken on a new direction with the launch of their redesigned website www.zanlink.comthat reflects its new look as well as all the services that we provide. The completely redesigned website includes design elements that subtly convey brand attributes of both the company and its services: efficient, focused, and reliable. It also contains a great level of detail on our Corporate Social Responsibility drive that we have been involved in recently.
Today’s launch is not just about changing our visual identity, but about changing the way we service our customers. A new brand identity by itself will not determine our credibility, but we strongly believe that our new brand will inspire us in our ongoing efforts to deliver even better services to our customers.
In conjunction with the brand launch, the company has also rolled out of its new 4G WiMAX technology that runs on 3.5GHZ licensed frequencies and will provide its customers with more reliable, and interference free broadband connectivity. Plans are also underway to extend its current Fiber Optic Network to other areas in Zanzibar East Africa .
The launch of our new brand identity kicks-off a new era at Zanlink that speaks who we are as a company and our values. We are proud to be ahead of the curve in a rapidly evolving industry, and our new brand identity will now illustrate how far Zanlink has come in its 14-year history. We’ve evolved from just a dial up Internet connection provider to a Company that now serves almost 65% of the total Market with services ranging from fast broadband, hosting solutions, Network management, online Surveillance, VPN and other connectivity solutions while continuing to maintain the high levels of customer service that has always remained our fundamental value.
The new brand identity has already been rolled out across Zanlink’s electronic platforms including the website, social media and electronic communications as well as in printed materials.
About Zanlink
Zanlink was found in 2000 and is the leading ISP in Zanzibar
Zanlink has set up a high quality network infrastructurethat consists of a City Wide fiber optical and microwave Network backbone that supports a wide range of convergent services such as fast broadband access, voice, data, hosting and various other connectivity solutions. This network spans over various areas in Zanzibar and Pemba .
Zee Communications LTD (Zanlink)
Tel: + 255 24 2237480/1. E mail: info@zanlink.com. URL: www.zanlink.com